This week, a pro-abortion ad received a wave of backlash for using a baby to push people to support the nation’s largest abortion provider, Planned Parenthood.
The ad, apparently sponsored by the Agenda Project (AP) Action Fund, showed a cute baby with a nursery tune playing in the background.
“She deserves to be loved,” the ad read.
It added that “she deserves to be wanted” and “deserves to be a choice.” The ad then cut to a screen that read “#StandWithPP,” the hashtag for supporting Planned Parenthood.
Watch the video below:
This is by far the creepiest pro-abortion Ad I’ve ever see… pic.twitter.com/UXnthMKrIU
— Obianuju Ekeocha (@obianuju) November 9, 2018
On Twitter, many people recoiled at the messaging:
This is the most disgusting pro-choice video I’ve ever seen in my life. pic.twitter.com/j9rnrWdeB6
— Caleb Hull 🎅🏼🌲🎁 (@CalebJHull) November 10, 2018
Oh my God. This can’t be real!
— Jerry Hairston, Jr. (@TheRealJHair) November 10, 2018
I very seriously don’t understand how this ad would make anyone be like “oh right, ok, abortion is chill.” https://t.co/igZlqnY93u
— Cassandra 🦇 Fairbanks (@CassandraRules) November 10, 2018
This pro abortion ad is evil pic.twitter.com/OXNivzY3H2
— ZenSpiritDad (@nwoupdate) November 10, 2018
Wow! I am still pro-choice BUT whoever thought this was a good idea, should be fired. Very tasteless ad. And not sure why PP needs ads for abortion. So wrong on so many levels. https://t.co/z7kD4eSqVU
— Mirth Barbie (@januarybaby39) November 10, 2018
— Patricia Heaton (@PatriciaHeaton) November 10, 2018
Independent Women’s Voice Senior Fellow Lisa Boothe came back with her own line about what the baby deserved.
This baby deserves to live.
— Lisa Boothe (@LisaMarieBoothe) November 10, 2018
“This baby deserves to live,” she said.