NBC’s new show, hosted by Megyn Kelly, has slowly touched a new low in this week’s ratings.
Sunday Night with Megyn Kelly engaged some 3.1 million viewers, which is about a half of those who tuned in to watch her opening show on June 4, including an interview with no other than the Russian leader Vladimir Putin.
Sunday night’s show also noted Kelly’s loss of viewers from the 3.21 million fans who tuned in for the show the previous week.
Kelly scored a lusterless .4 rating in the 18-49 age span coveted by advertisers, compared to her first show had a .8 rating.
Megyn has never ranked higher than number three, although she is running against 60 Minutes and America’s Funniest Home Videos reruns.
Kelly’s ratings have gone down little by little since her opening program with Russian President Vladimir Putin.
Her questionable show featuring Alex Jones, founder of InfoWars, scored a 0.5 rating and around 3.6 million viewers. Her show then went down to 3.4 million viewers a rating of the .4 in the demographic between 18-49.
The only time ratings have risen in Kelly’s 7 p.m. time slot came on the July 4 holiday weekend, when NBC ran a rerun of Dateline that drew 3.73 million viewers and achieved a .5 rating.
Reviewers have not been kind to Kelly, who came to NBC from Fox News in a widely heralded move.
Variety’s Sonia Saraiya said that Sunday Night has been a disaster since the beginning and it has little to do with ratings. She added that the show has been mocked by the press and the ratings only reflect the disinterest.
She then went on commenting on the InfoWars episode, saying the decision was problematic and soon snowballed into a disaster. Saraiya even said that Kelly was unable to handle the interview.
One of the reviewers said that Kelly was in deep trouble judging by the viewing patterns.
Writer Zachary Leeman said NBC needs to pay close attention, adding that one episode of Candy Crush attracted 1 million more viewers than that of Kelly and doubled in rating as well.
Leeman’s comment was that most of the American population would rather tune in for Candy Crush rather than Kelly’s show, adding this was a sign for NBC to cut her program.